Jun 21, 2017
We’ve discussed Facebook, customer service, Twitter, Instagram, Pinterest, Snapchat and more in previous shows. Now let’s talk about putting it all together. You set up your social media accounts: Facebook, maybe Twitter, Instagram, Pinterest …. Whatever combination you want to try… you can always remove one if...
Jun 21, 2017
How to coordinate social media with your offline marketing efforts to get the greatest bang for your buck. Which platforms are best for you? Here's some direction and inspiration.
Jun 20, 2017
Find a bunch of accounts to follow. Look for, first of all, those that are relevant to your business, including thought leaders, marketing gurus, companies and people in your industry you admire … that sort of thing. You can also follow, as we said earlier, competitors, community organizations, politicians, your local...
Jun 20, 2017
Hard to believe but some people may come to your Facebook page because they hate you. Or they’re already customers and have service or support issues and your normal channels just aren’t getting the job done. Perhaps your customer support has been outsourced or there are immediate technical issues. Instead...
Jun 20, 2017
It seems natural — and it is — but you gotta be careful. No one ever liked a Facebook page because they wanted to see a consistent stream of your ads on their timeline, no matter how cleverly they’re written or composed with cat videos or clever memes. In fact, you can’t even assume their motivation for liking...